Customer expectations, experiences, and relationships are changing dramatically for companies in almost every industry. Traditional go-to-market capabilities that once guaranteed success are now just table stakes in a rapidly evolving competition.
Today, companies must
seamlessly integrate digital and human channels and capabilities to strengthen
customer relationships continuously and meet these rising expectations.
Providing an impeccable customer experience and personalized service 24/7 are
only starting points.
As companies retool
their customer engagement models, the commercial functions of marketing, sales,
and pricing are all becoming radically more sophisticated. AI, software,
technology stacks, and smarter data are being leveraged to identify the right
price and the next best offer, and to convey branding across multiple digital
and offline channels. Tech-empowered teams are anticipating needs, curating
personalized messages, and delighting customers.
and digital channels, touchpoints, and capabilities are blurring and
converging. Commercial functions are becoming bionic. In retail, for example,
online chat, digitally enhanced shop-floor assistants, and store employees
posting on social media can all engage with customers in real time.
also offer fresh opportunities to improve operating models. The combination of
low-cost data sensors, computing power and storage, AI, mobility, and robotics
will allow numerous business processes to be automated within the next few
The greatest potential opportunities, however, lie beyond adopting new technologies or improving processes. They involve deep transformational change—such as organizational leaps from traditional transaction-based business models rooted in products and services to customer-centric business models and growth platforms.
through strategic change and transformation is our specialty—whether the change
involves a full-scale transformation of all commercial functions, or making
single-function advances in marketing, pricing, or sales.
In fact, the commercial transformation capabilities of Projectify have been ranked the deepest of all consulting firms. Our hundreds of expert practitioners help companies create customer-centric platforms for growth through advances in data-driven marketing, personalisation and customer experience, technology stacks, and organizational change:
Significant competitive gains in data-driven marketing, personalisation, and overall customer experience are supported by our expertise in advanced analytics and digital.
Strategic development of technology stacks is supported by BCG’s Digital Marketing Accelerator (DMA), the firm’s Technology & Digital practice, its Platinion IT architecture and implementation design unit, and xDNA, a cloud-based software platform solution that unites complex data, analytics, and AI.
Organizational change is supported by Projectify the ’s client learning and enablement program and Build Operate Transfer (BOT) capabilities.