Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset.
With a lack
of focus on culture, workplaces can spiral into an environment where there is
an absence of good people management, planning fails to deliver vision, and
goals and ambitions are hampered by poor communication. These four tips will
help you to align culture with strategy and evolve sustainable success.
Make effective communication a key goal
communication acts as a barrier to success. Without the information they need,
employees cannot complete tasks, develop skills for the future, and become the
engine that drives long-term business success.
communication helps to unite people with a collective cause. It helps to break
down cultural barriers, reduce conflict in the workplace, and create a
collaboration of colleagues.
culture with strategy, effective communication is key. Techniques to make this
happen include using tools to ensure two-way dialogue and exchange of views and
ideas, and transparency and honesty in all communications. Organisations who
recognise the challenges to effective communication in the workplace will be
better placed to create an effective communication strategy that breaks down
barriers, and develop the consistency of communication that will help align
culture with strategy.
Align your values with your vision
values are aligned with your vision, your business strategy is almost bound to
fail; like the person who wants to lose weight buts insists on eating a
calorie-packed three-course meal every night.
must understand what its company believes in, and these values should then
drive vision. Communication of your values to your employees is essential. If
they don’t know what it is that your organisation stands for, how can they be
expected to support your vision?
employee’s values don’t align with those of their employer, it is probably best
to part company.
Brush off your mission statement
mission statement gathering dust on the wall? It’s time to ensure that you
align culture with strategy through your mission statement. Make it a story
that leaders and managers can articulate to teams. One that explains values and
beliefs, and leads people to an understanding of how they contribute to the
company’s vision. Develop it so that it creates a vivid picture with which
employees can associate and integrate, and encourage people to focus on this mission
in everything they do.
Engage your people in success
engagement is directly linked to performance, of individuals and the business.
It impacts on recruitment, productivity, staff retention and profitability.
are committed to the cause care about how your company is perceived, and are
not simply exchanging time for money. Engaged employees form emotional
attachments with the company they work for. Their work is given a higher
meaning that extends beyond the working day.
engagement is not optional, and, by extension, neither is the need to align
culture with strategy