Culture Alignment

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset.

With a lack of focus on culture, workplaces can spiral into an environment where there is an absence of good people management, planning fails to deliver vision, and goals and ambitions are hampered by poor communication. These four tips will help you to align culture with strategy and evolve sustainable success.

1.      Make effective communication a key goal
Ineffective communication acts as a barrier to success. Without the information they need, employees cannot complete tasks, develop skills for the future, and become the engine that drives long-term business success.
Effective communication helps to unite people with a collective cause. It helps to break down cultural barriers, reduce conflict in the workplace, and create a collaboration of colleagues.
To align culture with strategy, effective communication is key. Techniques to make this happen include using tools to ensure two-way dialogue and exchange of views and ideas, and transparency and honesty in all communications. Organisations who recognise the challenges to effective communication in the workplace will be better placed to create an effective communication strategy that breaks down barriers, and develop the consistency of communication that will help align culture with strategy.

2.      Align your values with your vision
Unless your values are aligned with your vision, your business strategy is almost bound to fail; like the person who wants to lose weight buts insists on eating a calorie-packed three-course meal every night.
The board must understand what its company believes in, and these values should then drive vision. Communication of your values to your employees is essential. If they don’t know what it is that your organisation stands for, how can they be expected to support your vision?
Where an employee’s values don’t align with those of their employer, it is probably best to part company.

3.      Brush off your mission statement
Is your mission statement gathering dust on the wall? It’s time to ensure that you align culture with strategy through your mission statement. Make it a story that leaders and managers can articulate to teams. One that explains values and beliefs, and leads people to an understanding of how they contribute to the company’s vision. Develop it so that it creates a vivid picture with which employees can associate and integrate, and encourage people to focus on this mission in everything they do.

4.      Engage your people in success
Employee engagement is directly linked to performance, of individuals and the business. It impacts on recruitment, productivity, staff retention and profitability.
Employees who are committed to the cause care about how your company is perceived, and are not simply exchanging time for money. Engaged employees form emotional attachments with the company they work for. Their work is given a higher meaning that extends beyond the working day.
Employee engagement is not optional, and, by extension, neither is the need to align culture with strategy